Increase Program ROI

+500%

increase in traffic to site

+2-3x

Donations doubled, and NEW donations more than tripled

+75%

Increase in Ticket Sales

Situation

The goal was to reevaluate the strategy for NYPL LIVE, a prestigious series of performances, readings, and interviews that is not living up to our internal expectations.

Strategy

We developed a marketing campaign that generated consistent awareness and excitement around both key speakers and lesser-known scholars and literary minds. By using demographically targeted content, social media, and direct mail, we effectively promoted program offerings to the right audiences across multiple channels.