After 20 years of client side and large agency experience, Clint White founded Wit Media, a full service boutique based in NYC, in 2009.

Mid-pandemic, we pivoted, and leaned into the collective approach. We saw the massive upside of leveraging working relationships with the superstars (which we call “role players”) in each area of marketing that we had worked with in the past–as well as those we wanted to work with, creating a naturally diverse team. Now we could, as the best talent began to work independently and remotely—because they preferred doing so.

This pivotal moment coincided with the release of Clint White's book, "Tattoos, Not Brands: An Entrepreneur's Guide to Marketing and Business Building," distributed by Simon and Schuster. The book encapsulated three decades of experience, highlighting the importance of crafting remarkable content, even in resource-constrained environments, setting a unique industry standard.

So, Wit Media transformed, creating two distinct entities: Tattoos Not Brands, Inc. and Simple Media Buying.