Impactful Launch Drove Customer Acquisition
$5.5M
in Media Savings
1M
New Customers During Launch
$1B
in Sales
$3B
Purchased by Walmart for $3B
Situation
Jet needed a boutique-style service with a high-impact, multi-market media strategy that offered great value for their launch. It was imperative to break through the retail static and drive online sales and customer acquisition.
Strategy
Deep audience and market analysis informed our selection of media channels and placements. We maximized media visibility, impact, and conversions through a custom out-of-home plan. By aligning billboards in shopping club locations and zip codes with Jet’s consumer profile of savvy working moms and millennials, we ensured our message reached the right audience effectively.
Tactics
Billboards
in zip codes with Jet’s consumer profile of savvy working moms and millennials